We were delighted when Lacoste asked us to wrap their London flagship store on Regent Street for their much-anticipated collaboration with Keith Haring.
This symbolic and iconic range was inspired by and pays tribute to the American Artist. He reinvented the art world by taking over the streets and subways of New York’s East Village with pop-art – simplistic lines, bright colour and illustrated figures.
With the resurgence of 1980s street culture Lacoste has captured the spirit of the decade and offers an array of exclusive prints across their adult and children’s collections.
We extended the print to cover the complete shop façade and store entrance, this bold statement transformed the usual aesthetic and encouraged attention from afar.