The recent Elemis takeover in John Lewis Oxford Street saw the launch of their new ‘Ultra Smart Pro-Collagen’ range.
As part of our on-going collaborations with Elemis, our creative team generated an array of designs to be translated from window to in-store focal plinths. Our brief was to immerse consumers in the positive effects of the serum and its rapid results. Using iPad’s allowed us to highlight the key ingredients and technology used to make these products, enabling staff to educate loyal customers.
The window, featuring a 6 metre wide fabric lightbox, custom-built backlit LED plinth to display over-sized factices, one a metre tall replica of the serum and accompanying eye product duos, lit with custom lighting effects. These elements were complemented by a 24-panel LED video wall looping the campaign film 24/7 and capturing the attention of passers-by day and night.
We facilitated in all aspects of this campaign, designing a concept that was both visually striking and immersive. We explored the use of new technologies to convey key marketing messages and continue to introduce digital throughout our work.