Crocs launched their latest collection, ‘Come as you are’ to encourage everyone to be comfortable in their own shoes.
We collaborated with Crocs and John Lewis, Oxford Street to create a visual hot spot within their children’s department that further echoed the campaign imagery. Eero Aarnio’s 1960’s ball chair inspired the plastic forms that display product at high level and entice consumers to engage with the merchandise.
This playful design echoed strong core values in this high footfall location, it created maximum exposure to their target audience.
